Deprecated: Methods with the same name as their class will not be constructors in a future version of PHP; geoPlugin has a deprecated constructor in /home/vritikalifestyle/public_html/geoplugin.class.php on line 29
About Us - Buy Exclusive Sarees, Lehenga Choli Online

About Us

Vritika Lifestyle is the global online store for designer ethnic wear. Our mission is to provide the handpicked designs of wedding Sarees, Designer Anarkalis, Lehengas and Kurtis from various part of India at the best price. We guarantee 100% authenticity of the product as it is directly sourced from the manufacturer or a licensed agent. The merchandise on our site is exclusive in nature and quantities are often limited, hence we recommend you to shop for whatever you like before it goes off the rack. We have a dedicated Vritika blog to provide you to read on the latest fashion trends and keep you close to Indian culture and heritage. Satisfied delighted customers are what we believe in.

Vritika is the brainchild of a group of enthusiastic and dedicated fashion lovers, created with the intent to offer top-quality fashion at affordable prices. Our customers are treated to a wide range of products from well-established designer brands as well as newer but equally talented designers from all over the country.

The journey of Vritika began in the year 2007 with the opening of our first wholesale and retail outlet in Surat, Out of Surat, in Foreign Country also, after the success of this, Vritika launched its online store in 2017, never looking back since then. Today, it is the world's preferred choice for Indian Ethnic Fashion and sets new standards of customer delight every day.


We are a one-stop web shop offering the widest variety of authentic and trendy ethnic fashion. Our online platform offers it all - Sarees, Salwar Kameez, Lehengas and Contemporary Indo Westerns with an exquisite collection of Accessories.


To provide our customers a truly international online shopping experience, we guarantee superior quality and craftsmanship through our range, supported by swift and secure processes right from purchase to product delivery and beyond.


We envisage ourselves as the best online shopping experience for customers worldwide, providing rich Indian artistry through truly international fashion statements. The aim is to source the best of Indian Ethnic Fashion and spread its magic.

A 10-Year Old Legacy

For over a decade, we have been taking the finest of India to the world. Every style we offer, every service we bring, every technology initiative we take is backed by experience few can boast of.

Exclusive Fashion Access

Our collection encompasses 50,000 of the latest Indian styles. Our team of fashion experts work with artisans and weavers to bring you red-hot trends inspired by fashion runways.

Quality Guaranteed

A quality assurance ensures that you see what you get! We make sure that all the product goes through the proper quality check before it reaches your doorstep.

Fast Fashion for You

Not everyone can boast of a Ready to Ship Collection as exciting as ours. You’ll never miss an occasion when you shop from our repertoire that’s set for dispatch within 24 hours.


Designs those are curated by craftsmen all over the country who handpick rich and authentic fabrics and luxurious silhouettes that are most fashion-forward to create trendsetting outfits. We let you step out in show-stopping looks with the latest celebrity style and fresh off the ramp looks.

Plus Styles Galore

Unlike many online stores, we have a dedicated collection of Ready-to-Wear styles in plus size. We also have an exclusive tailoring section for stitching Indian styles in larger sizes.

Customization & Stitching

Our unique VDesign service offers customization in your chosen design, ensuring tailored perfection in the fit, styling & adornment. It’s like having a boutique that creates just for you.

Easy Returns

Bought an outfit but want to return it? We have a 7-day easy return policy that Vritika offers. This is to ensure that you get what you want and look your ethnic best in that.

Mobile-Friendly Experience

We’ve put the finest technology at work so that all our front-end platforms are futuristic and mobile-friendly. Shop from your mobile with ease, and get prices in INR & USD too.